Ricardo Monteiro is the latest member of LLYC’s Advisory Network

LLYC
for
18 February 2020

LLYC announces the incorporation of Ricardo Monteiro into its Network of Advisors in order to add knowledge and experience to its value proposition for its customers in Portugal and Brazil.

Ricardo Monteiro, the Former President of Havas Worldwide, is joining Conceição Zagalo, Fernando Neves de Almeida and Paulo Portas in the Network of Advisors in Portugal, bringing his expertise to the areas of management, creativity and marketing. Monteiro is also joining the network of executive advisors in Brazil, which will benefit from his experience in the local market as well as his global vision.

Tiago Vidal, Partner and Managing Director of LLYC in Portugal, believes that “Ricardo Monteiro’s experience in the areas of management, creativity and marketing, as well as his international experience, will be fundamental for strengthening our skills in identifying trends and making strategic decisions for our customers taking into account their impact on their reputation, as well as creating synergies between Portugal and Brazil.”

Cleber Martins, Partner and Managing Director of LLYC in Brazil, adds that “the arrival of an advisor with a dual vision of both countries will help the company to take further advantage of the opportunities that exist in these two very close and interconnected markets.”

Ricardo Monteiro, LLYC Advisor, states “I am very pleased to be joining the worldwide network of consultants at LLYC, a company that I first came across when I was working for Havas. LLYC is an Ibero-American communications agency that works in countries and with customers that I know particularly well and I hope to be able to contribute my own unique vision and perspective to the different situations that present themselves in their business and in their relationship with other companies.”

About Ricardo Monteiro

Ricardo Monteiro worked 20 for years at Havas, where he was the Vice-President for Europe, CEO for Latin America, Global Vice-President and, finally, Global President from 2004 until the day he retired (in January 2017). His long career has allowed him to travel the world and discover many different cities and places, as well as to work for major brands such as Peugeot, Citroen, Reckitt Benckiser, Louis Vuitton, L’Oréal, Air France, Jaguar, Santander, Hyundai and LG.

He currently lives in Portugal, where he teaches at the Porto Business School as a guest professor and he is a non-executive Director at Sonae. He is also a Business Angel and he has a regular presence on television as a commentator. He dedicates part of his time to the Portuguese diaspora, focusing on creating the Casa do Publicitário, a retirement home for advertising professionals in Lisbon.

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