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TrendsAchievements
The LLYC Lisbon team was awarded a Silver and two Bronzes at the 10th Lusófonos Creativity Awards, an international festival that exclusively honors communications and advertising projects in Portuguese-speaking countries.
“A Fábula do Teu Propósito” (Fable of Your Purpose), a campaign developed together with Liberty Seguros, won in the Social Media category, taking home a silver in the Social Responsibility in Social Media subcategory, and a bronze in the Social Media Campaign subcategory.
This campaign was designed to share the brand’s purpose -People First- and generate engagement with the company’s internal and external audiences during Christmas 2022. Through an interactive experience, users were able to reflect on their choices and understand the impact of small decisions.
This initiative also included Liberty’s donation of €60,000 to 12 organizations working in Portugal, Spain, Ireland and Northern Ireland.
“Check-in Esperaça” (Check-in Hope), together with Leroy Merlin and in collaboration with the UAPT association (Ukrainian Refugees Ukraine-Portugal), was awarded a bronze under PR: Corporate Social/Environmental Responsibility.
Our client, Leroy Merlin, in partnership with UAPT, organized an unforgettable trip: Check-in Esperança.
Pooling the efforts of several entities, a plane landed in Portugal in December 2022 with 142 refugees from Ukraine who were given an opportunity to start over in Portugal, safely, with a decent home and job opportunities. That same day, approximately 15 tons of basic necessities donated at Leroy Merlin stores were also sent to be distributed throughout the conflict area.
LLYC handled communications for this action, which was covered by several media outlets and broadcasted on the main national channels (AVV >€2.7M)
