Mineralize your reputation, LLYC’s new approach to meet the challenges of the mining industry
After a quarter century of experience in the mining sector, LLYC is now tailoring its offer, launching a new area of expertise to meet the challenges of these industries. Mineralize Your Reputation strives for innovative and realistic ways to address the challenges faced by companies in the different stages of the process, from exploration, through construction, operation and decommissioning.
The Special Projects team in the United States and a group of specialists in each of the global operations are responsible for forging relationships of trust, managing reputational resilience and deploying solutions, from strategic communication, branding, corporate diplomacy and technology as a path, in the service of mining projects in Latin America and the Caribbean, adapting the Firm’s capabilities to the sequential logic and specialized processes of this key industry.
Juan David Alba, Special Projects team director, explains: “In a hyper-connected and message-saturated world, where there is strong opposition to extractive industries, often based on myths and misinformation, a good reputation is the most valuable asset a mining project can produce. Therefore, designing a methodology that allows us to put our strategy and creativity for communication, marketing and public affairs at the service of the unique characteristics and specialization of this industry is key to making a difference and consolidating sustainable and successful mining models”.
With this new value proposition, which gathers the experience acquired during more than two decades working with leading customers in the mining sector, and adapted to the realities of the current context, LLYC consolidates its position as a strategic ally of the industry players in the continent. Contributing from a global and multidisciplinary ecosystem, so that mining companies can anticipate the expectations of different stakeholders, lead the conversation and build communities, based on trust management, to materialize their purpose.