Marcela Arango, new Managing Director of LLYC in Colombia
LLYC hires Marcela Arango as Managing Director of its operation in Colombia, a position she takes on as from today. Through this appointment, it continues its development in the country and anticipates the needs of a highly competitive market, in constant growth in recent years. The aim is to offer its clients innovative tools and solutions that allow them to tackle even the most complex challenges and meet all their targets.
Marcela Arango is a professional in marketing, advertising and business from Grancolombiano Technical University and Southern New Hampshire University. She has more than 25 years of professional experience, during which time she has worked at Geometry, Grey, the Chamber of Commerce of Bogota, Newell Sanford and JWT, holding leadership positions and running brand strategies for Diageo, Coca-Cola, Nutresa, Makro, Tigo, Bupa Latam, Carvajal, Vanti, Kimberly Clark, Café de Colombia, Bavaria, Ebel and Eveready, among others.
As regards her new position, Marcela states that “I take on this new challenge with a great deal of expectation and enthusiasm, placing all my knowledge and experience accumulated over more than 25 years of my professional career in the communication industry at the service of our clients and of the team. I am sure that at LLYC will be able to continue enhancing my passion for communication and its contribution to people, businesses and society”.
She takes over from María Esteve, a Partner at the firm who, after achieving noteworthy results heading up the General Management of LLYC Colombia, has been promoted to head up the Andes Region where she will run the business development of operations in Peru, Ecuador and Colombia.
“I am sure that Marcela Arango has the seniority necessary to guarantee the growth of our clients and of LLYC’s operation in Colombia. Her long track-record in the communication industry and the achievements she has made in her professional career speak for themselves. Today’s environment demands that as a company we are always one step ahead and the incorporation of Marcela responds to this need. Her profile allows us to continue offering more creative and innovative solutions in the market, maintaining the focus on managing our clients”, added María Esteve, Partner and Managing Director of LLYC for the Andes Region.