LLYC and Brandwatch build an alliance focusing on Big Data technologies
LLYC and Brandwatch, the world’s premiere digital consumer intelligence suite, are joining together to pioneer solutions that will help LLYC clients use Big Data technologies for better data-driven decision making.
The deal will allow LLYC to reach new limits and develop an enhanced value proposition in two specialist areas – innovation and business development and marketing.
In innovation terms, this union will encompass sharing knowledge and feedback. LLYC will provide its vision on Brandwatch’s solutions and so assist in developing its range of services as well as opening joint lines of action in Big Data, with the focus on the decision-making of their clients in communication, public affairs and marketing. Brandwatch will also be used to power LLYC’s REPLab initiative, a project which enjoys the participation of 100 research groups from universities across Europe.
Furthermore, LLYC and Brandwatch’s experience in this sphere will allow them to provide LLYC clients with a comprehensive vision in Big Data technologies in Spain and Mexico through all of the markets where the companies operate.
In the words of José Antonio Llorente, Founding Partner and Chairman: “We are convinced that this new alliance marks a very positive milestone for LLYC and an important advance in our Data Driven consulting capabilities. With Brandwatch, we approach the new needs of our clients, reinforcing, in addition to our well-established expertise in communication and public affairs, our analytical vision based on the interpretation of the data set that digital ecosystems offer us”.
For Giles Palmer, Brandwatch CEO: “In a world in which the unpredictable seems to be the new ordinary, both companies believe that rapid decision-making, based on technology and data interpretation, is increasingly crucial for the survival and success of every company.”
Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions.
The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities.
Brandwatch has offices around the globe including Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore.