LLYC scoops three awards at the 2022 Latin America Sabre Awards
Together with its customers, LLYC scooped three awards at the 2022 Latin American Sabre Awards held in Mexico City. Specifically, the competition recognized the firm’s ‘3M Back to School’ project for 3M in the Diamond Sabre category: Superior Achievement in Measurement and Evaluation developed by the Consumer Engagement team in Brazil. Meanwhile, the campaign ‘Breaking the bottleneck of misinformation’ for CND (Cervecería Nacional Dominicana) has been awarded in the Caribbean and Crisis/Issues Management categories. This project was made possible by the Corporate Communications, Risk and Reputation area of the Dominican Republic.
PRovoke’s awards recognize the best communication campaigns in Latin America that achieve the highest levels of strategic planning, creativity and business results. LLYC was the only Spanish agency recognized at the awards ceremony. The gala, which was held at the Santa Teresa Auditorium at the Universidad Iberoamericana in Mexico City, was attended by business figures such as David Gónzalez Natal, Partner and Managing Director of the Northern Region at LLYC, and Mauricio Carrandi, Managing Director of LLYC Mexico.
Alejandro Romero, Partner and CEO Americas of LLYC, shares his thoughts: “We are very proud to have been recognized with these awards. Our triumph at the 2022 Latin America SABRE Awards is the result of our firm’s strategic vision, the hard work and dedication of our professionals and the trust of our customers”.
These awards ratchets LLYC’s total to 93 awards in the major national and international awards ceremonies this year.