Set up in 1995, the company first began operating as a communication consultancy firm and later added the field of public affairs to its portfolio of services. Over the years, it has successfully consolidated its international position with business in Spain, Portugal, Latin America and the United States through 13 of its own offices in 16 countries and a team of over 600 talented professionals.
A professional partner model was put in place in 2007 that allows individuals to join the company as partners holding a stake in the capital and full rights. This option is offered to all those professionals whose performance contributes to strengthening the company’s business and leadership. At present, LLYC has 22 professional partners and one financial partner – the French private equity firm, MBO Partenaires.
LLYC posted its best ever results in 2019 and this year celebrates a special milestone at a complex time worldwide due to the pandemic. José Antonio Llorente, Founding Partner and Chairman of LLYC, said “I have only words of gratitude for all the clients with whom we have shared this journey, for their confidence and for allowing us to grow alongside them; and, naturally, gratitude for all the professionals who committed themselves to our project and improve it with their talent. We look to the future with the same passion as we did 25 years ago, with renewed dreams and great strength for anticipating the new challenges ahead”.
LLYC currently stands among the top 50 consultancy firms in the international rankings drawn up by PRWeek and PRovoke.
With a focus on strategy, innovation and creativity, the company’s work incorporates innovation and technology to offer comprehensive solutions to its clients. This has been recognized with over 500 domestic and international awards in the fields of business, advertising and communication, including Cannes Lions PR, Eficacia, SABRE, Eikon, PRWeek Awards, Stevies, ADC Awards, IPRA, D&AD Awards, Communicator Awards, Gold Quill and Fundacom, among others.
LLYC has also developed its commitment to society through the LLYC Foundation, which was set up in 2017. The company’s professionals volunteer on the work undertaken by this foundation to contribute their knowledge to the training and support of young people, the elderly, people with functional diversity and people at risk of social exclusion.
Within the context stemming from COVID-19, LLYC has supported a number of highly significant projects, such as the implementation of CovidChain Robots at benchmark hospitals in Spain and the David 19 project in partnership with the IDB.
