LLYC broadens its innovation and technology offer with The Hub of Brands

LLYC
by
21 April 2020

LLYC, a global communication and public affairs consultancy firm, and The Hub of Brands, a community for innovation in marketing and technology, are joining forces to undertake projects together that can help their clients generate engagement and build trust with their audiences through digital, technology and creative solutions.

Enhancing communication based on technology and innovation is a strategic focus that has been shared by the two organizations for some time. Iván Pino, Partner and Senior Director of the Digital Area at LLYC, believes that “this makes even more sense at the moment, with millions of people confined to their homes, as we discover new social applications for digital interaction”.

Luisa García, Partner and Managing Director of LLYC for Spain and Portugal, believes that “this partnership with The Hub of Brands reflects LLYC’s strategic commitment to innovation and technology, which, for us, are two essential levers for transforming the experience of our clients, whose challenges are increasingly more disruptive. We can also see the potential of synergies for designing innovative solutions and we are convinced that the collaborative model of The Hub of Brands will bring us considerable value in that regard”.

“LLYC and The Hub of Brands have been working on this agreement for a while. Since the outset, our philosophy and outlook on the changes that are taking place in the world of marketing and communication were clear and fully in step with one another. As we continued to make progress, we saw that this agreement will revolutionize the sector and our clients. We are bringing together all the talent of LLYC, the most important firm in Spain and LATAM within its field of expertise, and The Hub of Brands, a pioneering and unique collaborative business community in our country that encompasses over 30 specialized fields in the areas of marketing, technology, creativity, paid media and data”, explains Gorka Rodríguez, CEO of The Hub of Brands.

Among others, The Hub of Brands includes such companies as PiperLab, a specialist in data science applied to business; Hello Shopping, a customer loyalty program platform; Relevantium, an online advertising agency recognized as a Google Premier Partner; Tradespotting, an expert in programmatic advertising; Marketinet, an inbound marketing agency; IoTBlue, a hyper-specialized developer in the “Internet of Things”; and 6DLAB, a specialist in VR and AR.

The strategic partnership is led on behalf of LLYC by Iván Pino, Partner and Senior Director of the Digital Area, and Luis Martín, Director of the Digital Area in Spain; and on behalf of The Hub of Brands by Gorka Rodríguez, CEO, and Walter Varela, Affairs Manager.

About The Hub of Brands

The Hub of Brands is the first community of companies specializing in marketing, technology and innovation operating under a collaborative model. A talent community based in a flexible workspace where people can share resources and work together with over 250 specialists and entrepreneurs in various disciplines, building synergies between one another for marketing, communication, creativity, paid media, technology and data projects.

THoB was set up five years ago as a business idea based on creating a horizontal collaboration system between companies that has gradually evolved to anticipate needs and opportunities in the marketing sector. A total of 28 companies currently make up the community.

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