LLYC today announced its purchase of a 90% stake in Factor C Comunicaciones in Chile. With this operation, it will double its size in the Chilean market where it has been operating via an in-house team since 2014.
The merger process between the two companies will take place over the course of 2021 to bring all operations under one roof using the LLYC brand.
LLYC received support for the operation from INEO Corporate and Alcaíno Abogados, and Factor C from Montero, Silva & Valdés.
Committed to leadership
With over 12 years of experience in the market, Factor C is already a benchmark company in the communication sector in Chile. The acquisition will enable LLYC to boost its presence in the market with a team of over 30 consultants, thereby advancing towards its goal of positioning itself among the top-five agencies in the country over the next few years.
The incorporation of Factor C will mean LLYC can broaden its expertise in media management, financial communication, pharma, multinationals, public affairs and crisis management while also enhancing its value offer in Chile through global solutions from the company in digital communication, data analytics, creative technology, engagement, stakeholder management and iconic stories, among other things.
Gradual merger
Although the two companies will immediately start harnessing shared synergies in solutions and expertise, the COVID-19 situation means that the integration process in Chile will take place in stages over the course of 2021.
During the process, Marcos Sepúlveda will head up LLYC Chile while María Soledad Camus will lead Factor C. This means that project management with clients will remain unchanged for now, simply combining fields of expertise to provide added value. Both of them will report directly to Juan Carlos Gozzer, Partner and Managing Director for the Southern Region at LLYC, who will receive support from Carlos Fernández, CFO for the Southern Region, and Laureana Navarro, Head of Talent for the Southern Region.
According to Alejandro Romero, Partner and CEO for the Americas at LLYC, “the acquisition of Factor C in Chile is particularly important in a complicated year heavily impacted by the COVID-19 pandemic because, despite this context, we continue to make progress on our growth strategy for the benefit of our clients. With Factor C, we are an even better company in Chile: in terms of capacity and talent”.
“I am proud to join and partner with a company like LLYC and its great track record. I am convinced that the professional experience of Factor C over more than 12 years, our knowledge of the various industries in the country and our solid team can offer a great deal for this new period for LLYC in Chile. Together, we are committed to growth and consolidating ourselves as major players in this industry, offering a robust set of highly valuable solutions to the market so that companies and institutions can anticipate the far-reaching changes we are currently experiencing as a country and society”, said Maria Soledad Camus.
In turn, Juan Carlos Gozzer, Partner and Managing Director for the Southern Region at LLYC, said “Chile is a key market for LLYC, with many challenges and opportunities. Consolidating our business in the country by bringing a company like Factor C into the fold will help us keep growing in an environment that has greater demand for a reputation management consultancy firm with close ties to the business and its purpose. We are very happy about the positive impact this union will have for our clients”.
About Factor C
Set up in 2008, Factor C Comunicaciones is a strategy and public affairs communications agency focused on providing its commercial, corporate and institutional clients with a broad range of consultancy solutions capable of helping them enhance their leadership and reputation. Factor C has a multidisciplinary team of professionals characterized by their commitment, talent, passion, thoroughness and motivation to build creative solutions.
The services brought by Factor C to the market include strategic communications, public affairs, crisis management, environment analysis, internal communications, digital communication, spokesperson training, financial communication and networking, among others.
