LLYC announced today the appointment of Javier Marín as Senior Director of Healthcare Americas, a position he will hold from LLYC’s office in Mexico.
Marín has more than 20 years of experience in this area of expertise, at both the public and private levels, which he has developed in Mexico and Latin America as well as worldwide.
The knowledge of the sector and his practice in the design and implementation of social communication campaigns for the government of Mexico, in additions to directing communication areas for pharmaceutical companies such as Johnson & Johnson and Merck, will add greater experience to the work developed by the firm within the Healthcare Area and will allow it to address new solutions which will anticipate to the client’s market needs.
Javier Marín began his professional career at the Mexican government’s Newsletter Program Production Center and later, he designed campaigns to prevent public health problems such as HIV, cholera and acute respiratory diseases among other health issues. Marín also has experience in consulting, having served as Vice President of the area of Health and Wellness in Fleishman-Hillard Mexico, where he developed communication strategies for pharmaceutical companies and health industry organizations.
In the pharmaceutical industry, he has developed corporate communication projects in the fields of access and public affairs, social responsibility and patients’ rights in different therapeutic areas in Mexico, Latin America and at a global level.
His most recent position was Director of Communication for Latin America and Canada at Philip Morris International, based in New York City.
Javier Marín holds a Bachelor’s Degree in Advertising from the Center of Studies of Communication Science, with a diploma in Lobbying and Law Creation in the Mexican Political System by the Iberoamericana University; He holds a certification of Political Marketing by The George Washington University, a Master Degree in Corporate Communication by the Panamericana University and a Communication Major from the University of Arizona’s Thunderbird Business school.
Alejandro Romero, Partner and CEO Americas of LLYC, said “With the incorporation of Javier Marín we reinforce our regional team and an area in full growth, such as Healthcare. Javier is an expert and a great professional, he masters consulting and is client oriented, given his career in multinational companies. Javier will lead a team of more than 50 expert consultants in healthcare communication for the Americas, boosting our offer of products and services for the pharmaceutical sector. Challenges such as access, reputation, social and corporate activism, innovation, public-private responses are key for our clients, and Javier has a huge experience in each of them”.
Javier Marín, Senior Director of Healthcare Americas stated, “Joining the leading consultancy in the region is a great challenge. I will be able to work with a very talented team that has developed important Healthcare strategies, and to which I contribute with my experience in developing effective strategies for current and future clients”.
