LLYC appoints Carlos Correcha-Price to head U.S. business

19 March 2020

LLYC said that Carlos Correcha-Price is to join as CEO overseeing LLYC’s United States business. He will head up LLYC’s leadership team in the US, comprising: Emigdio Rojas, Executive Director in Miami; Claudia Gioia, Senior Vice President for the Americas; Gerard Guiu, Director of Business Development; and Erich de la Fuente, Partner and Chairman.

In the course of 15 years at Edelman, Correcha-Price served in a number of executive positions, including General Manager, Miami and Bogota, Director for Public Affairs in Latin America, and Senior Vice President for International Public Affairs in Washington.

Correcha-Price, who is a U.S. citizen, obtained a liberal arts degree, with emphasis in public relations and advertising, from the University of Central Florida. He also has minor degrees in political science and marketing.

“Bringing Carlos on board will enable us to boost growth in the United States, strengthening our positioning among North American companies with interests in Latin America,” said Alejandro Romero, partner and CEO for the Americas.

Correcha-Price said he was enthusiastic at the prospect of working for LLYC. “LLYC’s leadership, its commitment to Latin America, and the opportunity it offers its best professionals to become partners in the company, have inspired me to take on this new professional challenge. I am very excited at the prospect of achieving every success on behalf of our clients.”

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