Adrián Chinchilla joins LLYC as the new Executive Director of Creative Studio – the firm’s department engaged in the creation and implementation of brand strategies, branded content solutions and the development of graphic and audio-visual narrative.
Adrián is an expert in designing innovative communication strategies and in the creation and production of integrated content campaigns, aimed at boosting brand value, at enhancing their reputation and at connecting their purpose and values with their stakeholders. He has extensive experience as Production and Content Director at such companies as MediaCom, Havas and McCann, where he has headed up content creation and production projects and audio-visual, experimental, graphic and digital campaigns. Over the course of his career, he has taken part in the production of various films and documentaries, television formats and more than 300 advertising and brand content campaigns, which have been recognized at such international advertising festivals as Cannes Lions, El Sol, Premios a la Eficacia and El Ojo de Iberoamérica, among others. He holds a Bachelor’s Degree in Audio-visual Communication from Universidad Europea de Madrid and a Master’s Degree in the Management of Audio-visual Companies from Instituto de Empresa.
“By hiring Adrián Chinchilla, we continue to incorporate talent. His profile is ideal to continue boosting a fundamental area for our business strategy and to continue helping our clients create and develop connected and expressive brands. Branded content and the development of audio-visual, graphic and brand narratives are growing in demand”, stresses Jorge López Zafra, Managing Director of LLYC Madrid.
Adrián Chinchilla states, “I am very excited by the team at LLYC, where we will strive to help brands take the best strategic decisions to enhance their prestige and their businesses, contributing all the creativity, innovation and experience I have accumulated in my 20-year professional career to the benefit of brands and at the service of communication and advertising”.
Adrián takes on the position from Ana Folgueira, who, after a successful period at the head of Creative Studio, will now undertake a new professional era in which she will combine the development of business communication projects with her role as a scriptwriter and audio-visual producer. She will remain at LLYC as a Senior Advisor. “The path Ana has chosen over the last seven years at LLYC has been fundamental for the development of a great team made up of professionals in branding and the development of audio-visual content and to generate an offer that integrates strategy, narrative and design throughout the creative process”, stresses López Zafra.
