LLYC strengthens its technological commitment to become one of the most cutting-edge consultancy firms on the global stage. Adolfo Corujo, Chief Strategy & Innovation Officer, takes on the executive management of
Deep Digital Business (DDB) at the 16 operations run by the firm round the world. This new department will henceforth integrate all the lines of service and solutions of Artificial Intelligence, Influence and Digital Transformation, along with Inbound Marketing. Furthermore, it will consolidate all the channels of strategic partnerships with innovation ecosystems and companies in the field of exponential technologies, data and attraction marketing. Its functions will also include investment management in the digital transformation of LLYC. By undertaking this project, Adolfo Corujo takes one further step in the innovation plan through which he has contributed to the change in the value proposal and the digitalization of the company.
Adolfo Corujo joined LLYC in 2008 to set up the digital business department in all its operations, which he headed up for five years. From 2013 to 2015, he took on, together with Arturo Pinedo, the General Management of the Iberia Region of the consultancy firm. He was then tasked with consolidating the talent and innovation functions as Chief Talent & Innovation Officer and then in 2019 with running the projects for change as Chief Strategy & Innovation Officer.
“Our clients demand the vision and solutions encompassed in Deep Digital Business, because they are aware that the challenges they address require merging the best and the latest in Deep Learning, Deep Digital and Digital Business. To have the chance to work with them and with the firm’s teams in this challenge represents a wonderful opportunity. DDB sums up the present and the future of our way of understanding communication, marketing and public affairs. We have come equipped to do that. This is the basis on which we seek to support the growth of the company”, highlights Adolfo Corujo.
