Federico Isuani, new Managing Director of Deep Digital Business for Northern Region and USA at LLYC

31 March 2022

One year after setting up the Deep Digital Business Unit – the major commitment by LLYC to extend its Data Analytics, Influence and Online Marketing services and solutions – the firm is appointing Federico Isuani, Co-founder of BESO by LLYC, as the new Managing Director of the Deep Digital Business for the Northern Region and the USA.

In September, 2021, LLYC reached an agreement to acquire 75% of the companies Beker and Socialand – owners of the data-predictive creative agency BESO – with the aim of enriching its Deep Digital Business proposal. Since then, the services and collaborators of the two firms have been integrated.

The appointment of Federico Isuani as the new Managing Director of the Deep Digital Business for the Northern Region and the USA represents a new step in this integration process and in the growth strategy of the unit. In this role, which he will develop based in Mexico, he will head up the commercial offer of the Deep Digital Business Unit in the United States, Mexico, Panama and the Dominican Republic with a team of 245 collaborators engaged in the fields of Influence, Deep Learning, Creativity and Digital Marketing. In this position, together with Pepe Beker, recently appointed Chief Creative Officer of LLYC Americas, he will continue to manage BESO’s business and its integration with the firm’s business throughout the region.

As a global leader in digital marketing and communication, Federico has more than 25 years of experience in the development of digital marketing and strategic strategies. He has participated in the development of the communication strategy for such brands as Microsoft, Puma, HSBC, Santander, Honda, Estee Lauder, Amazon Music, Volaris, Soriana, Hoteles Camino Real, La Moderna and Lala, among others. Prior to BESO and Social Piper, Federico worked in marketing management for Amadeus in Mexico, Central America and the Caribbean, and for five years at Starwood Hotels & Resorts as Marketing Manager for Mexico and Central America. He is currently the President of IAB Mexico (Interactive Advertising Bureau), a lecturer at ITAM Business School and has been on the jury in various digital categories at such festivals as IAB Mixx and Ojo de Latinoamérica. 


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