Companies are facing another year of uncertainty. Their activities will be conditioned by exogenous factors (changes in consumer habits) and endogenous factors (the impact of technological transformation on work processes). With the explosion of artificial intelligence, in which generative...

The year 2022 proved to be yet another successful one for LLYC. The consultancy firm has garnered a total of 120 awards and recognitions with campaigns carried out in Madrid, Barcelona, Mexico, Dominican Republic, Portugal, Panama, Peru, Argentina and...

LLYC’s unrelenting determination to launch groundbreaking creative projects remains endorsed by the industry’s leading awards. This time, it was the ‘Bihar, choose the future’ campaign carried out by the Consumer Engagement team in Madrid for BBK that took home...

The International Consumer Engagement team tackles a fresh topic this month: Fun is Hype. The focus point explores how marketing can also embrace humor, joy and even light-heartedness, drawing on real-world examples from leading global brands and industry marketers....

Ultimate effectiveness with Eficacia. LLYC was one of the big award winners during Thursday’s award ceremony. The firm’s Consumer Engagement team won all four awards for which it was shortlisted. The ‘Bihar, choose the future’ campaign for BBK received...

LLYC garnered four awards at the New York Advertising Awards, arguably one of the world’s premier creative competitions. Specifically, the ‘Bihar, choose the future’ campaign for BBK scooped three awards: gold in the category ‘Avant-Garde/Innovation-Creative Use of Medium’ and...

LLYC, together with its clients BBK and Multiópticas, have won National Creativity Prizes 2022, with projects headed up by the Consumer Engagement department at LLYC Madrid. These two awards reinforce the firm’s position in the Spanish creative sector since...

The campaign “You’re a gamer (and you don’t know it)”, developed by the Consumer Engagement team at LLYC for Multiópticas, has managed to be a double finalist at The One Show 2022 – the prestigious advertising, design and digital...

LLYC has hired Silvia Bajo as a Senior Advisor in Spain. She will work closely with the firm’s Engagement Department on forging differentiating narratives for companies. She is one of the most widely recognized experts in brand communication in...