BME Growth
News
24 January 2023

2023 Marketing and Consumer Trends shaped by Artificial Intelligence

Companies are facing another year of uncertainty. Their activities will be conditioned by exogenous factors (changes in consumer habits) and endogenous factors (the impact of technological transformation on work processes). With the explosion of artificial intelligence, in which generative...
27 December 2022

LLYC chalks up 120 awards in 2022

The year 2022 proved to be yet another successful one for LLYC. The consultancy firm has garnered a total of 120 awards and recognitions with campaigns carried out in Madrid, Barcelona, Mexico, Dominican Republic, Portugal, Panama, Peru, Argentina and...
16 December 2022

‘Bihar’ (LLYC) brings home a Green Star at the ADC*E Awards

LLYC’s unrelenting determination to launch groundbreaking creative projects remains endorsed by the industry’s leading awards. This time, it was the ‘Bihar, choose the future’ campaign carried out by the Consumer Engagement team in Madrid for BBK that took home...
15 December 2022

Fun is Hype, the latest from NXT in MKT

The International Consumer Engagement team tackles a fresh topic this month: Fun is Hype. The focus point explores how marketing can also embrace humor, joy and even light-heartedness, drawing on real-world examples from leading global brands and industry marketers....
28 October 2022

LLYC tallies 4 Eficacia awards (two gold!)

Ultimate effectiveness with Eficacia. LLYC was one of the big award winners during Thursday’s award ceremony. The firm’s Consumer Engagement team won all four awards for which it was shortlisted. The ‘Bihar, choose the future’ campaign for BBK received...
18 July 2022

LLYC corners four of the coveted New York Advertising Awards

LLYC garnered four awards at the New York Advertising Awards, arguably one of the world’s premier creative competitions. Specifically, the ‘Bihar, choose the future’ campaign for BBK scooped three awards: gold in the category ‘Avant-Garde/Innovation-Creative Use of Medium’ and...
23 May 2022

BBK and Multiópticas win National Creativity Prizes 2022

LLYC, together with its clients BBK and Multiópticas, have won National Creativity Prizes 2022, with projects headed up by the Consumer Engagement department at LLYC Madrid. These two awards reinforce the firm’s position in the Spanish creative sector since...
11 January 2022

Silvia Bajo joins LLYC as Senior Advisor

LLYC has hired Silvia Bajo as a Senior Advisor in Spain. She will work closely with the firm’s Engagement Department on forging differentiating narratives for companies. She is one of the most widely recognized experts in brand communication in...